First Ever Pop Up Shop Dedicated to Showcase the Best New Products Coming Out of Berlin, the Famously Cool European Capital of Creativity.
The Berlin Tourist Board – or visitBerlin as they are better known – is giving Londoners the chance to experience the best bits of its culture. An exciting array of exclusive, freshly launched products will be showcased in a pop-up store in the heart of Shoreditch, from Monday 5th – Sunday 11th of October.
Ther brand new #popintoberlin initiative will be the first of its kind; launching exclusively into five European destinations – including Stockholm, Paris, Vienna, Amsterdam and London. The pop-up stores will underscore visitBerlin’s commitment to nurture the capitals image as an innovative hub that showcases home-grown, up and coming talent.
For 7 days only, visitors to the Visit Berlin’s pop-up store will become the envy of all their friends, being one of the very first to touch, taste and take-away pioneering products from twenty of the most exciting brands coming out of Berlin right now. Never before available on the British market, quirky products – from design, fashion, food and lifestyle – will be on sale, including…
Frau Tonis Parfum – an enchanting range of hand-made scents, all of which are crafted in Berlin. Each perfume has been created to reflect majestic European cities with Berlin’s own scent being described as “Energetic, free and vibrant”. Frau Tonis Parfum has also created a bespoke – limited edition – London scent which will be exclusively on sale at the #popintoberlin store.
Standert Bikes – the Standert Bike Café is the hub of Berlin’s Bike scene and they credit the brands success to the fact that each Standert bicycle is designed in the city by true cycling enthusiasts. They are excited to bring this strong symbol of Berlin’s bike culture to the dynamic London cycling scene.
Retos Candyfarm – for everyone who wants to enjoy their favourite childhood sweets, Retos Candyfarm will be on hand with their mouth-watering range of tempting candies. Hand-crafted using traditional methods, but with an added twist; freshly produced re-interpreted recipes resulting in tantalising guilt-free treats.
Und Gretel – offering residents of London the first pick from their exciting range of 100% organic make-up products, this pioneering brand is famed for the use of high quality, natural ingredients which create outstandingly rich colour combinations and enviably flawless finishes on all skin types.
The #popintoberlin store will also play host to a series of events, including: an exclusive Lunch Launch, guest appearances, product demonstrations, goody bag give-aways and, most excitingly, the chance to cut some shapes and snap some selfies in the world’s smallest disco booth!
With branding and store interiors following the 80’s revival trend – not to mention such a strong collective of creatives in one space – #popintoberlin is sure to attract a vast variety of consumers looking to get their hands on truly unique products!
#popintoberlin – its not only a cool place to shop, but also a cool place to be seen! Look out for the hashtag!
133-135 Bethnal Green Road
Opening Times: from lunch until late daily, 5th-11th of October.